Cogosense Blog

Cogosense's Driver Behaviour Blog

Aegis Partners with Consolidated Buying Company (CBC) to Reach Small/Medium Enterprises and Fleets

Aegis Mobility and CBC (Consolidated Buying Company) announced today a partnership to promote FleetSafer, Aegis Mobility’s distracted driving solution, to CBC’s SME (small and medium enterprise) and independent fleet operator members. 

Aegis/CBC News Release

This is an important win for Aegis because it provides an effective sales and marketing channel to small and mid-sized fleets. It’s also an important win for CBC’s members because of the potentially devastating impact that a distracted driving incident can have, both emotionally and financially, as eloquently communicated in CBCs marketing materials. 

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The reality is that smart phones and tablets are becoming an indispensible tool for many SME and independent fleet operators; however having those tools in vehicle also presents a significant business risk. Distraction from the use of smart phones while driving is a leading cause of accidents, which can have sizable costs from bent metal and injured workers.

But these accidents also come with the risk of liability and potentially significant judgments in cases where the smart phones can be shown to be a contributing factor to the accidents (for more information see the Aegis white paper on risk and liability). While even the largest of the Fortune 500 companies are affected by such events, the impact can be even greater for the SME, potentially putting companies out of business all together. FleetSafer provides a cost effective method for the SME to actively manage the use of smart phones and tablets and enforce company cell phone use policies while employees are driving on the job, and can provide a return on investment through avoided accidents.  

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Distracted Driving Positioning Paper

Aegis and Frost & Sullivan have just released a Distracted Driving Positioning Paper.

This paper provides customers with an overview of key issues related to distracted driving including:

  • an industry problem overview
  • market drivers and characteristics 
  • managing risk and liability for corporations 
  • solution considerations 
  • questions to ask when evaluating solutions

The positioning paper can be downloaded here.

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New Study Finds Half of Distracted Drivers are Texting

A recent press release from the University of Washington finds that 8% of drivers on Washington state roadways were using electronic devices while driving and that half of those were texting.

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The full study is expected to be published in October but joins a growing list of state initiatives to understand the problem of distracted driving and to take action to prevent distracted driving. The State of Iowa issued a comprehensive RFP in September 2013 to evaluate technology solutions aimed at young drivers within the state.

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US DOT Gives Auto Industry Voluntary Guidelines to Minimize Driver Distraction

The NHTSA has taken another step forward to combat distracted driving by proposing voluntary guidelines for automobile manufacturers to help minimize in-vehicle driver distraction.  The goal is to balance the technological innovation that consumers want with keeping our roads safe and drivers focused on driving.  The focus is to limit secondary tasks (communications, entertainment, and information gathering etc.) that the agency believes will interfere with a driver's ability to safely control the vehicle.

You can get more detailed information through the NHTSA website and press release:

https://www.nhtsa.gov/About+NHTSA/Press+Releases/U.S.+DOT+Releases+Guidelines+to+Minimize+In-Vehicle+Distractions

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