Employers continue to be concerned about the risk and liability posed by employee use of mobile devices while driving on the job. In fact, seven in ten companies have adopted written policies designed to curb employee distracted driving, but only 32% are confident that current enforcement methods are effective at achieving compliance.
These are among the new findings from our Third Annual Enterprise Distracted Driving Survey of 547 fleet safety and risk management professionals. Other key findings include:
- “Hands-Free” and “Zero Tolerance” are most popular policies. 45% of existing employer policies prohibit all use, except hands-free. 41% prohibit all use, no exceptions. 12% prohibit texting emailing and browsing.
- Efforts to enforce distracted driving policies remain steady. 86% of companies report taking some steps to enforce distracted driving policies.
- Confidence is lacking in current policy enforcement. Confidence in current enforcement efforts is limited. Only 32% report they are “very confident” that current methods are effective. 60% are “somewhat confident”, while 8% are “not confident”.
- Interest in policy technology continues to grow. 22% of companies plan to evaluate either device-based software, device analytics or in-vehicle cameras within the next twelve months to better enforce compliance with distracted driving policies.
- Android™ and iPhone® smartphones are fast growing, while Blackberry and Push-to-Talk (PTT) phones are hanging in. Android™ and iPhone® continue to grow rapidly and now represent 61% of corporate-liable smartphone devices. BlackBerrys have decreased, but remain prominent with 30% market share and appear to have good prospects to maintain share based on customer interest in the new BlackBerry 10 devices.
- The tablet wave is coming to commercial fleet vehicles. A full 27% of respondents currently equip employee drivers with some form of tablet computer. Of those, 73% are iPads and 27% are Android. Prospects for continued growth appear strong as 8% of total respondents indicate plans to deploy tablets to employee drivers within the next 12 months.
To download the full survey analysis, please visit: https://info.aegismobility.com/2013-distracted-driving-survey-results/
ABOUT THE SURVEY
These findings are based on an online survey of 547 fleet safety and risk management professionals across a variety of industries in North America. It is the third year in a row the survey has been conducted. Responses were taken over 3 weeks from March 20 until April 10, 2013. The margin of error for the full sample is ± 5.0 percentage points.