Cogosense Blog

Cogosense's Driver Behaviour Blog

Celebrating 100 Years of Saving Lives and Reducing Injuries

Founded in 1913, the National Safety Council is a pioneer in helping companies and the public prevent unintentional injuries and deaths by providing leadership, research, education and advocacy to reduce risks and improve safety at work, at home and in communities.

b2ap3_thumbnail_NSC-logo-blog.pngTo fulfill this mission, the NSC partners with businesses, government agencies, elected officials and the public to focus where the most preventable injuries and deaths occur. As a result, the NSC has spearheaded many transportation safety initiatives, including those involving defensive driving, occupant restraints, speeding and drunk driving.

In 2009, with irrefutable evidence of the dangers of cell phone use in vehicles, the Council became the first organization to call for U.S. motorists to stop using all cell phones and text messaging devices while driving. Active efforts are also underway with the governors and legislators in every state to ban the use of cell phones while driving.

In 2011, the NSC recognized that technology would be a powerful complement to regulatory action and behavioral change, and partnered with Aegis Mobility to promote safe and legal use of mobile devices while driving. The nation’s leading companies are now focused on increasing employee safety and reducing liability associated with their cars, buses, trucks and other fleet vehicles.

This year, on February 28 at the San Diego Convention Center and on April 25 at the Long Beach Convention Center, the NSC will sponsor a seminar to help corporations manage their distracted driving risks, covering:

  • How employers can be held liable if an employee is involved in a crash where cell phone use was a factor.
  • What to include in a cell phone policy.
  • How to build management support for a cell phone policy.
  • How to educate employees about the policy and ensure compliance.

For more information and to register, click here.

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My Favorite FleetSafer Customer Success Stories

2012 was an exercise in "crossing the chasm" for innovators offering software to help fleets ensure safe and legal use of mobile devices while employees are driving on the job.  Indeed, the bridge to tomorrow is built upon key customer relationships where employers have taken a true leadership position on the issue of distracted driving.

Go here to learn more and see for yourself how these corporate fleet leaders are working to make the roads safer for themselves and everyone around them.

Do whats right choose fleetsafer

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FleetSafer Ensures Responsible Use of Tablet Computers in Fleet of 10,000 Vehicles

Tablets are the fastest ramping computer device in history. A large portion of the growth comes from enterprise mobile workforce automation projects. The tablet makes an excellent substitute for the laptop due to four primary factors:

  1. More convenient size for portability
  2. Easier in-vehicle docking
  3. Longer battery life
  4. Lower cost

Additionally the tablet can be used for navigation (saving approximately $1000 per vehicle by avoiding the built-in option).

However, along with these benefits comes a serious challenge. A tablet in a cradle in a vehicle becomes a source of serious distraction for a driver and presents a large potential liability for the corporation if the driver should have an accident. This problem is particularly acute given the potential of a large screen tablet to create the most significant forms of driver distraction:

  • Visual - looking at something other than the road
  • Manual - manipulating something other than the wheel
  • Cognitive - thinking about something other than driving

Fortunately, there is a solution - FleetSafer automatically activates and deactivates "safe mode" when employees start and stop driving. During "safe mode", only "whitelisted" applications (such as navigation) are permitted. Such "whitelisted" applications can be easily customized to suit a company's policy.

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Aegis was recently selected by a leading Fortune 50 enterprise to deploy FleetSafer to 10,000 service technicians. Aegis was chosen as the best product due to:

  • SafeApp functionality in FleetSafer (ability to "whitelist" applications such as navigation)
  • Detection accuracy for determining "start" and "stop" for driving
  • Low battery drain (using patented and patent-pending algorithms for detection)
  • Tamper resistance
  • Ease of configuration, deployment and management
  • Enterprise-class analytics and reporting

To learn more about how FleetSafer can help your organization deploy workforce automation solutions without compromising safety, read more customer success stories and schedule a demo today!

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The Auto Alliance Survey - Findings Pertinent to Distracted Driving

The Auto Alliance, the trade association for 12 automakers, has launched a project to listen to consumers.  Their first Alliance Automotive Index has a couple useful insights for technology and distracted driving.

Finding #3 – Americans’ biggest concerns about driving are gas prices and distracted drivers, but there is a generation gap on which is more worrisome.

Finding #9 – Americans want to be connected in their cars.  Almost two-thirds of smartphone users (61%) check their phone every hour during the day, and while in their cars, 90% of smartphone users keep their phone in their hand, lap, cup holder or on the passenger’s seat.

You can obtain full downloadable report through their website, and below link:

https://www.autoalliance.org/auto-marketplace/auto-index

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Distracted Driving – the New DUI

The statement “Distracted Driving is the new DUI” has been used a number of times and now, at least in the province of Saskatchewan, it seems to be the actual case according to a recent article on the number of fatalities in the province for 2012.

Read it on Global News: Global Regina | Distracted drivers outnumber impaired drivers: a first for Saskatchewan 

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