Cogosense Blog

Cogosense's Driver Behaviour Blog

From One Second To The Next

Previously, I've written that "Learning Occurs Through Recognition Of Error" and we've authored numerous blog posts that deal with the challenges related to this precept when it comes to distracted driving.

For some people, numbers and analytic reasoning are compelling enough to force change. See the preceding blog post "2003-2013 By The Numbers".

For others, change is driven by an emotional reaction to crisis. Our friends at AT&T, Verizon, Sprint and T-Mobile have sponsored the creation of the documentary "From One Second To The Next" so that more people might effect change in their lives before facing their own personal tragedy related to distracted driving.

It is well worth taking thirty minutes to watch this compelling documentary.

https://youtu.be/_BqFkRwdFZ0

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Mobile Device Use Causes More Accidents Than Reported

Earlier this month, our partner, the National Safety Council (NSC), issued a press release announcing a white paper and infographic which they have published that describes the under-reporting of distracted driving accidents due to mobile device use.

b2ap3_thumbnail_NSC-logo-blog.pngThis is a critical issue because the official state records drive awareness, legislation, funding and solutions.

For our part, Aegis is advancing the knowledge of causality in motor vehicle accidents by working with corporations, government departments, insurance providers and law enforcement agencies to collect and analyze real empirical data. Such data will better inform our understanding of risk and prevention.

Interested organizations are invited to contact us to participate in data collection and analysis studies based upon Aegis' industry-leading software solutions for the prevention of distracted driving.

Let's all work together to make our roadways safer.

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US DOT Gives Auto Industry Voluntary Guidelines to Minimize Driver Distraction

The NHTSA has taken another step forward to combat distracted driving by proposing voluntary guidelines for automobile manufacturers to help minimize in-vehicle driver distraction.  The goal is to balance the technological innovation that consumers want with keeping our roads safe and drivers focused on driving.  The focus is to limit secondary tasks (communications, entertainment, and information gathering etc.) that the agency believes will interfere with a driver's ability to safely control the vehicle.

You can get more detailed information through the NHTSA website and press release:

https://www.nhtsa.gov/About+NHTSA/Press+Releases/U.S.+DOT+Releases+Guidelines+to+Minimize+In-Vehicle+Distractions

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How Will Handset Companies React to Alexander Heit's Fatal Text Message?

How Will Handset Companies React to Alexander Heit's Fatal Text Message?

I noticed another distracted driving tragedy in the news recently. University of Northern Colorado student Alexander Heit crashed his car as a result of being distracted by texting while driving and died of his injuries soon after. 

Included in the article was a photo of his iPhone displaying the last words he typed. His parents wanted the image shared as a reminder to others of the dangers of texting while driving.

The photo is an unfortunate association for Apple. While it could have easily been any phone, it made me wonder about how such an association might impact a company’s brand and how the handset companies will react.

Given increasing public awareness of the problem of distracted driving, I believe the first handset company to openly embrace the distracted driving issue and provide solutions as part of their operating system would elicit a positive reaction from consumers, particularly the parents of young drivers.

Imagine, for example, that as part of the set-up procedure for a new smartphone, the consumer is informed of the dangers of using that handset while driving and is offered the opportunity to enable a safe driving feature that automatically silences and disables the phone when driving.

Granted, some handset companies are taking steps to reduce distraction -- for example Siri Eyes Free and Motorola Smart Actions -- but I predict that we’ll see the major handset brands paying more and more attention to the issue of distracted driving to protect both their brand and their bottom line.

Story: https://www.heraldsun.com.au/news/world/final-text-crash-cuts-off-sentence/story-fnd134gw-1226618691883

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NHTSA Safety in Numbers: 660,000 US Drivers at This Very Moment Using Mobile Devices

The NHTSA just released Volume 1 of their Safety in Numbers newsletter April 2013 for Distracted Driving awareness month. Some quick stats from their survey indicate that:

  • 1 in 2 drivers answer calls while driving
  • 1 in 4 drivers place calls while driving
  • 3 in 5 young drivers answer calls while driving
  • 1 in 3 young drivers place calls while driving
  • 660,000 drivers talking on hand-held cellphones
    (5% of all American drivers at any given typical daylight moment)
  • 1.18 million drivers (9%) – were using some type of mobile device at a typical daylight moment

See NHTSA Traffic Safety Facts, released in April 2013, for more information and statistics:

https://www-nrd.nhtsa.dot.gov/Pubs/811719.pdf

NHTSA Safety in Numbers newsletter:

https://www.nhtsa.gov/About+NHTSA/Press+Releases/NHTSA+Survey+Finds+660,000+Drivers+Using+Cell+Phones+or+Manipulating+Electronic+Devices+While+Driving+At+Any+Given+Daylight+Moment

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